MUSE is the data science consultancy within the MC&C Group. MUSE is dedicated to increasing your return on marketing investment. We use data science to help you understand and maximise all aspects of marketing effectiveness. Our services include marketing and media evaluation, sales forecasting, business planning and database analytics.
We also undertake operational research projects in marketing-related fields like capacity utilisation and optimisation, retail planning and web analytics.
Our data science outputs are supported by interpretation from highly experienced business modelling consultants.
We work with both advertisers and their agency partners. To find out more about how MUSE can help you optimise marketing effectiveness please contact Simon Foster here
The team at MUSE currently comprises ten consultants and data scientists with extensive marketing experience.
In our consultants we value market experience, both in breadth of categories and in the application of different analytical techniques. Our consultants have worked in financial services, e-retail, not for profit, publishing, SaaS subscriber businesses, travel and leisure.
In our data scientists we look for high level academic training in quantitative subjects. All our data scientists have first class degrees in quantitative subjects and postgraduate qualifications to PhD level. This means you get first class brains looking at your business problems.